Management

Schermerhorn · Davidson · Poole · Simon · Woods · Chau

// Hofstede's dimensions of culture

Learning outcomes
Recognise how culture relates to global diversity
Use Hofstede's five dimensions of culture model to identify the management implications of differences in national cultures

What is culture?

Culture is the shared set of beliefs, values and patterns of behaviour common to a group of people.

Popular dimensions of culture include:

  • language
  • interpersonal space (for example, the distance between people when they interact or communicate)
  • time orientation (that is; how important concepts of time, deadlines, appointments or punctuality may be)
  • religion
  • the role of agreements (for example, in Australia and New Zealand and many other countries, contracts are expected to be in writing, whereas to request a written agreement from an Indonesian who has given his ‘word’ may be quite disrespectful).

Culture shock is the confusion and discomfort a person experiences in an unfamiliar culture. Ethnocentrism is the tendency to consider one’s own culture as superior to all others.

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