Cadbury takeover bid
Kraft Foods is the second largest food company in the world, with revenues in excess of $42 billion and reaching consumers in over 150 countries. Kraft Foods brands include Kraft, Jacobs, LU, Maxwell House, Milka, Nabisco and its Oreo brand, Philadelphia, and Oscar Mayer. The company employs over 98 000 workers throughout of the world. Lateline Business reports that Kraft Foods has expressed interest in acquiring British chocolatier Cadbury. Cadbury is a leading global confectionery company with an extensive collection of chocolate, gum and candy brands. Cadbury operates in over 60 countries, employing over 45 000 workers. There is speculation that Kraft is preparing to offer over $20 billion to acquire Cadbury. Whilst there is some question amongst analysts of the merits of the acquisition of Cadbury for Kraft Foods, the share market has responded positively to the speculation.