The BCG matrix activity
Drag and drop the following descriptions and recommended strategies into the correct position on matrix. Please note that you will only be scored on your first attempt.
Description
Poor competitive position in low-growth industry
Dominant position in low-growth industry
Dominant competitive position in a growing industry
Poor competitive position in a growing industry
Recommended strategy
Growth; add resources and build the business further based on market projections
Retrenchment; divest, sell, liquidate the business to eliminate resource drain
Growth or retrenchment; apply resources to accomplish positive turnaround or pull back if outlook poor
Stability or modest growth; maintain benefits of strong cash flow while keeping resource investments minimum
Description: 'Question Marks'
Recommended strategy
Description: 'Stars'
Recommended strategy
Description: 'Dogs'
Recommended strategy
Description: 'Cash cows'
Recommended strategy